SayPro User Journey Tracker

Template Use: Digital Experience Mapping / UX Strategy / Customer Insights
Version: 1.0
Issued Date: [Insert Date]
Prepared By: [Name / Team]
Department: [Marketing / UX / Digital / Product / Learning]
Reporting Cycle: [Monthly / Quarterly / Campaign-based]

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1.SayPro General Overview

Field	Description
Project / Journey Name	[e.g., AI Prompt Toolkit Onboarding]
Business Goal	[e.g., Increase toolkit downloads, reduce bounce rate]
Target User Persona	[e.g., Educators, SMEs, Public Sector Leaders]
Platform / Touchpoints	[e.g., Web, LMS, Email, WhatsApp, Portal]
Reporting Period	[e.g., 01 May – 31 May 2025]

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2.SayPro User Journey Stages Table

Stage ID	Journey Stage Name	Entry Point	Key Actions Tracked	Exit Path	Drop-off Rate (%)	Comments / UX Issues
UJ-01	Awareness	Blog, Social Ad	Page view, scroll, bounce	Exit to home	28%	Bounce high on mobile
UJ-02	Engagement	Landing page	CTA click, video play	Click to toolkit page	17%	Video autoplay delayed
UJ-03	Consideration	Toolkit Overview Page	Download click, scroll	Exit, signup page	12%	Button not prominent
UJ-04	Conversion	Sign-up / Lead Form	Form submission	Success page / Email	6%	Some users reload form
UJ-05	Retention / Feedback	Email, Portal Dashboard	Open rate, survey click	Exit or new visit loop	9%	Survey visibility low

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3.SayPro Journey Heat Points & KPI Metrics

Stage	KPI	Target	Actual	Status	Insight
Awareness	Avg. Time on Page	> 2 min	1m 47s	⚠️ Needs Review	Add visual anchor content
Engagement	CTA Click-Through Rate	> 10%	11.4%	✅ On Track	CTA well-placed
Consideration	Toolkit Downloads	> 500	618	✅ Exceeded	High interest in prompts
Conversion	Form Conversion Rate	> 8%	6.9%	⚠️ Below Target	Simplify field input
Retention	Feedback Survey Completion	> 30%	24%	⚠️ Needs Boost	Consider inline feedback

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4.SayPro User Path Visualization (Text-Based)

Example User Flow:

1. Google Search → SayPro Blog: “Effective GPT Prompts for Business”
2. Scrolls to middle → Clicks “Explore Prompt Library”
3. Lands on Toolkit Page → Watches embedded tutorial
4. Clicks “Download Prompt Templates”
5. Proceeds to Sign-up → Completes Form
6. Receives confirmation email → Clicks open
7. Visits Portal again after 3 days for feedback

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5.SayPro User Feedback Highlights

Feedback Source	User Segment	Feedback Summary	Action Taken / Planned
In-Form Comment Box	SMEs	Wanted more prompt examples for HR & Finance	Added 2 new prompt sets
Post-download Survey	Educators	Toolkit was helpful but hard to find follow-ups	Added related resources CTA
Support Ticket	Public Sector User	Confused about template licenses	Added FAQ section

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6.SayPro Blockers & UX Barriers Identified

• Long scroll on mobile caused fatigue in Stage 2
• Form reload on error frustrated users (Stage 4)
• Some users skipped confirmation email, missing portal access link
• Low engagement from tablet users overall

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7.SayPro Recommendations & Optimizations

Priority	Recommendation	Owner	Deadline	Status
High	Simplify and shorten lead form	UX Designer	25 June	In Progress
Medium	Introduce inline survey in dashboard	Product Team	30 June	Scheduled
Medium	Optimize toolkit page for mobile users	Dev Team	22 June	Planned

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8.SayPro Attachments / Links

• User Heatmap Report → [Insert Link]
• Funnel Analytics Export (.CSV) → [Insert Link]
• Feedback Survey Summary → [Insert Link]
• Live User Path Examples (via Clarity/Hotjar) → [Insert Folder]

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9.SayPro Sign-Off

Reviewed & Approved By:
[Name] – UX Lead / Digital Manager
Signature: ________________________
Date: _____________________________

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