SayPro Instore Observation Checklist Template

ayPro Instore Observation Checklist Template

Observer Name: ____________________
Observation Date: ____ / ____ / 2025
Retail Location: ____________________
Observation Time Slot: ☐ Morning ☐ Afternoon ☐ Evening
Store Type: ☐ Grocery ☐ Clothing ☐ Electronics ☐ Other: _____________

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🧍‍♀️ 1. Consumer Foot Traffic & Dwell Time

Criteria	Tick if Observed	Comments
High volume traffic (≥20/min)	☐
Moderate traffic (10–20/min)	☐
Low traffic (<10/min)	☐
Avg. dwell time at key areas (min): • Entrance ______ • Promo Display ______ • Checkout ______	☐

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📦 2. Product Interaction

Criteria	Tick if Observed	Comments
Consumers touching/inspecting products	☐
Product try-outs or demos engaged	☐
Prolonged engagement (>30 sec) with item	☐
Comparing two or more products	☐

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💳 3. Purchase Triggers & Deterrents

Criteria	Tick if Observed	Comments
Immediate purchase after promo exposure	☐
Price checking or hesitation behavior	☐
Abandoned items in cart or shelf	☐
Social influence (peer/partner opinion)	☐

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🛍️ 4. Promotion & Store Layout Influence

Criteria	Tick if Observed	Comments
Consumer diverted by promo signage	☐
High traffic in promotional zones	☐
Visible frustration due to store layout	☐
Positive response to product placement	☐

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👥 5. Demographic Estimation

Age Groups Observed	Gender	Est. Count
Children (0–12)	☐ M ☐ F ☐ Other	___
Teens (13–19)	☐ M ☐ F ☐ Other	___
Adults (20–59)	☐ M ☐ F ☐ Other	___
Seniors (60+)	☐ M ☐ F ☐ Other	___

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🗒️ 6. Notes & Observational Highlights

Write any unusual behavior, questions asked, or customer comments worth noting:

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🖊️ Observer Signature: _____________________

Submit To: SayPro Research Portal → Instore Logs Upload Section
Upload Deadline: End of observation day