SayPro Product interaction levels and engagement.

Key Definitions:

1. Product Interaction

• Physical or digital contact between a consumer and a product.
• Examples:
  • Picking up a book or item on a shelf
  • Trying on clothes in a fitting room
  • Interacting with touchscreen product displays
  • Scanning a QR code for more information
  • Using AR to preview a product online

2. Engagement

• The depth, duration, and quality of the interaction, including:
  • Time spent with the product
  • Emotional or cognitive attention
  • Likelihood of asking questions or seeking more info
  • Movement toward purchase

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📊 Why It Matters:

• Stronger product engagement is often linked to higher purchase intent.
• It helps determine:
  • Which products attract the most interest
  • Which displays or packaging designs work
  • Which marketing tactics drive deeper engagement

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🧠 Examples of Measurement:

Metric	Physical Retail	E-Commerce/Digital
Interaction Rate	% of shoppers who touch/pick up a product	% of page views that include zooms, clicks
Engagement Time	Seconds/minutes spent interacting	Time on product page, video view duration
Engagement Actions	Number of pickups, try-ons, questions asked	Clicks, swipes, adds to cart, shares
Conversion from Interaction	% of interactions that lead to purchase	Product interaction-to-purchase ratio

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🛠️ Tools to Track Product Engagement:

• In-store sensors (RFID, motion detection)
• Smart shelves that detect touch or movement
• Video analytics with AI (gesture and face tracking)
• E-commerce analytics platforms (Google Analytics, Hotjar)
• Augmented Reality tracking (for virtual try-ons)

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💡 Engagement-Boosting Strategies:

• Interactive displays or demos
• Samples or testers in beauty/grocery sectors
• QR codes leading to videos or reviews
• Product comparison tools
• Gamification elements (e.g., spin-to-win, digital scavenger hunts)
• Live product demonstrations in-store or via livestream

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Example Insight Table:

Product Zone	Interactions per Hour	Avg. Engagement Time	Conversion Rate
Cosmetic Tester Bar	80	5 minutes	35%
Tech Gadget Display	50	8 minutes	22%
Books Table	30	2 minutes	12%
Shoe Try-On Area	60	10 minutes	50%