SayPro Contribute to SayPro Research Royalty’s 2025 Q1 report on consumer behaviour.

SayPro Contribution – 2025 Q1 Consumer Behaviour Insights

1. South African Consumer Resilience & Adaptation
   Despite inflation concerns, 79% expect income growth, and 36% plan hybrid vehicle financing, signaling adaptation strategies amid uncertainty
   springfair.com
   +6
   newsroom.transunion.co.za
   +6
   www2.deloitte.com
   +6
   .

Nearly four in ten consumers struggle with loan repayments, opting to borrow or dip into savings—highlighting both pressure and resilience .

2. Value-Conscious Spending Patterns
   Card transactions reflect smaller, more frequent purchases—suggesting a discreet shift toward value and convenience
   thinkwithgoogle.com
   +8
   businessreport.co.za
   +8
   investopedia.com
   +8
   .

Key categories like groceries, health & beauty, and home/garden showed resilience in spending even as budgets tightened
www2.deloitte.com
+15
businessreport.co.za
+15
marketwatch.com
+15
.

3. Digital & Omni-Channel Adoption
   Online shopping in South Africa rose from 7% to 10% of card spend with Gen Z and millennials showing strong mobile engagement
   reddit.com
   +7
   businessreport.co.za
   +7
   voguebusiness.com
   +7
   .

Phygital experiences are gaining value—21% of consumers now explore online before in-store purchases
reddit.com
.

4. Quality, Ethics & Sustainability
   Across Africa, quality supersedes price and brand as the main driver—especially in staples and everyday goods
   geopoll.com
   +1
   africanmarketingconfederation.org
   +1
   .

Global eco-conscious trends continue: ethical sourcing, transparent production, and sustainable packaging play a growing role
alliedmarketresearch.com
.

5. Resale, Loyalty & Payment Innovation
   Brands in the U.S. are launching in-house resale platforms to connect with eco-minded Gen Z and Millennials
   www2.deloitte.com
   .

Loyalty programs in South Africa are booming (~17% growth forecast), with instant rewards and real-time integrations standing out
globenewswire.com
+1
asdreports.com
+1
.

Rise of Buy Now, Pay Later (BNPL) and flexible financing options support consumer agency amid tighter budgets
springfair.com
+1
newsroom.transunion.co.za
+1
.

💡 Strategic Recommendations for Q1 Report
Insight Strategic Implication
Resilience Indicators Develop products on hybrid/eco loans; introduce credit education modules.
Value-Driven Behaviors Tailor micro-offerings and loyalty incentives in essential categories.
Omni-Channel Engagement Enhance lead capture across digital + in-store journeys.
Quality/Ethics Focus Position brands on ethical credentials—highlight sustainable practices.
Recommerce & Loyalty Pilot resale/refurb models; optimize loyalty for real-time consumer value.
Flexible Payments Embed BNPL and payment flexibility in e-commerce journeys.

✅ Next Steps for SayPro Q1 Report
Model consumer tiers (based on income resilience, eco-consciousness, digital affinity).

Design pilot programs—e.g., hybrid-vehicle financing, resale loyalty, BNPL-enabled checkouts.

Experiment phygital journeys combining online browsing with in-store validation.

Track key metrics: digital adoption, quality-driven loyalty, loan uptake, resale program traction.