SayPro focus groups

100 Brand Trust Analysis Questions for SayPro Focus Groups

Brand Perception

1. How would you describe the SayPro brand in three words?
2. What feelings does the SayPro brand evoke for you?
3. How familiar are you with SayPro’s mission and values?
4. How transparent do you think SayPro is about its activities?
5. What do you believe SayPro stands for?
6. How consistent is SayPro’s messaging across different channels?
7. How credible do you find SayPro compared to other organizations?
8. How trustworthy do you consider SayPro’s leadership?
9. What role does SayPro play in your community?
10. How would you rate SayPro’s reputation overall?

Reliability & Integrity

11. How reliable do you find SayPro’s services?
12. Have you ever experienced a situation where SayPro did not meet your expectations?
13. How does SayPro handle mistakes or complaints?
14. How honest do you believe SayPro is in its communications?
15. How often does SayPro deliver on its promises?
16. Do you think SayPro acts ethically in its operations?
17. How consistent is SayPro’s quality of service?
18. How confident are you in SayPro’s ability to safeguard your data?
19. Do you feel SayPro respects its users’ privacy?
20. How does SayPro’s commitment to social responsibility affect your trust?

Transparency & Communication

21. How clear is SayPro’s communication about its goals and initiatives?
22. How accessible is SayPro when you need information?
23. How often does SayPro update you on changes or developments?
24. How open is SayPro about challenges it faces?
25. How easy is it to verify the information SayPro provides?
26. How does SayPro handle negative feedback publicly?
27. How satisfied are you with the responsiveness of SayPro’s communications?
28. Does SayPro provide enough information about its funding and partnerships?
29. How transparent is SayPro about how it uses your feedback?
30. How well does SayPro explain its policies and procedures?

User Experience & Satisfaction

31. How satisfied are you with your overall experience with SayPro?
32. How easy is it to use SayPro’s platforms or services?
33. How well does SayPro meet your expectations?
34. How likely are you to continue using SayPro’s services?
35. How well does SayPro listen to user concerns?
36. How often do you feel valued as a SayPro user?
37. How fairly do you think SayPro treats its users?
38. How well does SayPro respond to issues or problems?
39. How confident are you that SayPro acts in your best interest?
40. How do you feel about the quality of support provided by SayPro?

Emotional Connection & Loyalty

41. How emotionally connected do you feel to the SayPro brand?
42. What motivates you to engage with SayPro?
43. How likely are you to recommend SayPro to others?
44. How do SayPro’s values align with your own?
45. How much do you trust SayPro compared to other similar organizations?
46. How proud are you to be associated with SayPro?
47. How important is SayPro’s role in your community?
48. How much do you believe SayPro cares about its users?
49. How does SayPro’s branding affect your trust?
50. What experiences have strengthened your trust in SayPro?

Trust Drivers & Barriers

51. What factors most influence your trust in SayPro?
52. Are there any aspects of SayPro that make you hesitant to trust them fully?
53. How does SayPro’s history affect your trust?
54. How important is transparency in building your trust?
55. How much do endorsements or partnerships affect your trust in SayPro?
56. How does user feedback shape your perception of SayPro’s trustworthiness?
57. How much does the quality of customer service impact your trust?
58. How important is SayPro’s social impact to your trust?
59. How do negative news or rumors about SayPro affect your trust?
60. What would cause you to lose trust in SayPro?

Brand Authenticity

61. How authentic does SayPro appear to you?
62. Do you think SayPro genuinely listens to community needs?
63. How consistent is SayPro’s behavior with its stated values?
64. How much does SayPro’s commitment to cultural heritage influence your trust?
65. How transparent is SayPro about its challenges and limitations?
66. How well does SayPro align its actions with its promises?
67. How genuine are SayPro’s efforts to engage with marginalized communities?
68. How credible are SayPro’s success stories and case studies?
69. How does SayPro handle feedback that conflicts with its goals?
70. How authentic are SayPro’s communications on social media?

Crisis & Conflict Management

71. How well has SayPro managed any past crises?
72. How transparent was SayPro during difficult situations?
73. How quickly does SayPro respond to conflicts or complaints?
74. How satisfied are you with SayPro’s problem resolution process?
75. How much do crisis responses affect your trust?
76. How fair do you think SayPro is in handling disputes?
77. How often does SayPro proactively address potential issues?
78. How confident are you in SayPro’s accountability?
79. How does SayPro learn from mistakes?
80. How well does SayPro maintain trust during times of change?

Brand Communication Channels

81. Which SayPro communication channels do you trust the most?
82. How consistent is the messaging across different channels?
83. How engaging do you find SayPro’s social media content?
84. How transparent are SayPro’s newsletters or reports?
85. How timely are SayPro’s communications?
86. How clear is SayPro’s website in providing trustworthy information?
87. How well does SayPro handle user questions or concerns publicly?
88. How effective is SayPro’s storytelling in building trust?
89. How much do testimonials or reviews influence your trust?
90. How important is face-to-face interaction with SayPro representatives?

Future Trust & Expectations

91. What could SayPro do to increase your trust further?
92. How likely are you to continue trusting SayPro in the future?
93. What are your expectations for SayPro’s transparency going forward?
94. How important is ongoing communication in maintaining trust?
95. What role should SayPro play in addressing community concerns?
96. How can SayPro demonstrate accountability better?
97. How should SayPro involve you in decision-making?
98. How important is innovation in sustaining your trust?
99. What long-term commitments would increase your trust?
100. Any other thoughts on what builds or breaks trust with SayPro?