✅ 1. SayPro Segment the Market
Divide the market based on key demographic, psychographic, geographic, or behavioral attributes. For example:
- Demographics: Age, income, education, occupation
- Psychographics: Values, interests, lifestyle
- Behavioral: Usage rate, brand loyalty, purchasing patterns
- Geographics: Urban vs rural, regional preferences
✅ 2. SayPro Collect Voice-of-Customer Data
Use these methods to gather data on product feature preferences:
- Surveys/Questionnaires (with scaled and open-ended questions)
- Focus Groups (for qualitative depth)
- Customer Reviews/Feedback (online platforms, support tickets)
- Social Media Listening (track trending preferences)
- SayPro GPT Prompts (automated topic extraction from simulated or real input)
✅ 3. SayPro Use SayPro Research Tools
Use SayPro Templates and Tools such as:
- Template 004-SR: Survey Report Sheet
- Template 001-RS: Insight Summary
- Template 006-DA: Daily Activity Sheet
- SayPro Real-Time Analytics Tracker to analyze preference frequency and intensity
✅ 4. SayPro Analyze Feature Preferences by Segment
Create a matrix or table that maps market segments to preferred product features, using frequency counts or scoring.
| Market Segment | Top Feature 1 | Top Feature 2 | Top Feature 3 |
|---|---|---|---|
| Young Professionals | Mobile Access | Fast Delivery | Loyalty Rewards |
| Rural Consumers | Offline Support | Durable Products | Affordable Pricing |
| Students | Free Trials | Easy Setup | Discounts |
✅ 5. SayPro Prioritize Using a Value-Impact Matrix
Use a Value vs. Feasibility Matrix to identify high-priority features:
- High Value + Easy Implementation = Quick Wins
- High Value + Difficult Implementation = Strategic Investments
✅ 6.SayPro Deliver Insights
Summarize findings in a SayPro Insight Report or Insight Summary:
- Highlight top features per segment
- Recommend features with cross-segment appeal
- Include user quotes or behavioral data to validate
✅ 7. SayPro Continuously Update
Establish a feedback loop:
- Review feedback monthly
- Adjust feature prioritization based on evolving preferences
- Use SayPro SCRR seminars and stakeholder reviews to refine direction
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