SayPro Bi-weekly Heatmap Analysis using Hotjar for SayPro user navigation trends.

SayPro Bi-Weekly Heatmap Analysis

Using Hotjar to Track User Navigation Trends on the SayPro Platform

As part of SayPro’s ongoing commitment to improving user experience and enhancing digital service delivery, the Bi-weekly Heatmap Analysis using Hotjar plays a crucial role in understanding how users navigate the SayPro platform. This analysis provides visual insights into real-time interaction patterns, enabling SayPro to optimize content placement, streamline navigation, and reduce user friction.

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SayPro Objective of the Heatmap Analysis

The primary objective of the bi-weekly heatmap review is to:

• Visually capture how users interact with key pages on the SayPro platform
• Identify click hotspots, scroll depth, and engagement zones
• Understand user attention distribution, behaviour flow, and inactivity zones
• Inform content design, layout optimization, and conversion strategies

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Analysis Frequency and Scope

• Frequency: Every two weeks (Bi-weekly), with alternating focus areas
• Tools Used: Hotjar (primary), supplemented with Google Analytics behavioural data
• Target Areas:
  • Homepage and landing pages
  • Program registration and application pages
  • Learning and service content pages
  • Call-to-action (CTA) elements, such as sign-up buttons or contact forms

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SayPro Core Metrics and Visual Tools Used

1. Click Heatmaps

• Tracks where users click on a page, showing high-traffic click zones (hotspots)
• Identifies underperforming CTAs or misleading elements that attract unnecessary clicks
• Helps reposition buttons, links, or interactive features for maximum visibility and usability

2. Scroll Maps

• Measures how far down users scroll on long-form pages
• Identifies drop-off points where users lose interest
• Guides placement of critical content (e.g., signup forms, key messages) above the fold or in high-retention zones

3. Move and Attention Maps

• Tracks mouse movement as a proxy for attention and reading flow
• Highlights which content areas users hover over, dwell on, or avoid
• Informs content hierarchy and layout re-structuring

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SayPro Analytical Workflow

1. Data Collection (Week 1–2):
   • Heatmap tracking is enabled across selected pages during a two-week period
   • User behaviour is passively recorded via Hotjar (no personally identifiable data collected)
2. Data Review and Annotation (End of Week 2):
   • Analysts review heatmaps and scroll maps
   • Key behavioural observations are logged in a bi-weekly Heatmap Insights Template
   • Screenshots and visual highlights are prepared for presentation
3. Insight Extraction:
   • Trends are compared with previous reports to track improvements or emerging issues
   • User journeys are analysed for consistency with intended navigation flow
   • Friction points are identified (e.g., clicks on non-clickable elements or ignored CTAs)
4. Recommendations and Reporting:
   • Clear recommendations are made regarding layout changes, CTA placement, content positioning, and page flow
   • A Bi-weekly Heatmap Insights Report is distributed to the UX team, digital strategy unit, and SayPro leadership
   • Changes are prioritized based on impact and feasibility

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SayPro Sample Insights Derived from Heatmap Analysis

• Users rarely scroll past 60% on long service description pages → Suggests need for concise summaries and top-loaded CTAs
• Multiple users clicked on header images that are non-clickable → Indicates expectation of interactive navigation
• High clicks on “Contact Us” button buried in the footer → Recommendation to elevate it to the top navigation bar

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SayPro Value and Strategic Impact

By conducting heatmap analysis every two weeks, SayPro is able to:

• React quickly to evolving user behaviour and content performance
• Improve conversion rates through smarter design and UX enhancements
• Validate design changes with real user interaction data
• Support the continuous optimization of digital services and learning platforms

These insights feed directly into SayPro’s larger data ecosystem, enhancing both the weekly behavioural reports and quarterly digital performance evaluations.

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SayPro Deliverables & Distribution

• Bi-weekly Heatmap Insights Report (PDF or Slide Deck format)
• Shared in internal analytics meetings and UX review sessions
• Archived in SayPro’s Research and Documentation Repository for longitudinal tracking