SayPro Monthly SCRR Report Publishing Plan

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1. Report Titles & Themes

Month	Report Title	Focus Area
Month 1	SCRR Report 1: Consumer Behavior Trends Overview	Key shifts in consumer preferences, segmentation updates
Month 2	SCRR Report 2: Digital Market & E-commerce Insights	Online shopping behaviors, payment trends, digital adoption
Month 3	SCRR Report 3: Brand Loyalty & Retention Analysis	Loyalty drivers, churn analysis, retention best practices

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2. Standard Report Structure

Each SCRR report will include:

a. Executive Summary

• Quick overview of key findings and actionable insights.

b. Detailed Analysis

• Data-driven insights with charts and graphs.
• Segment-specific behaviors and trends.

c. Implications for Stakeholders

• Recommendations for marketing, product teams, and business strategy.

d. Appendix

• Research methodology, data sources, and definitions.

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3. Website Publishing Workflow

Step 1: Content Preparation

• Finalize reports in PDF and web-friendly HTML format.
• Extract key visuals for web display.

Step 2: Website Upload

• Use SayPro Website CMS upload form to:
  • Upload PDF report file.
  • Enter meta information (title, summary, tags).
  • Publish executive summary and highlights on the report landing page.

Step 3: Announcement & Promotion

• Announce via SayPro newsletter, social media, and client mailing lists.
• Link reports with relevant SayPro resource pages.

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4. Timeline & Responsibility

Task	Responsible	Due Date
Draft report content	Research Team	7 days before month end
Internal review	Quality Assurance	5 days before month end
Final edits	Research Team	3 days before month end
Website upload	Web Admin	2 days before month end
Announcement	Marketing Team	Month start