🧍♀️🧍 SayPro Persona Development Framework
Purpose: To humanize SayPro’s target users and stakeholders by creating clear, research-based personas that guide design, communication, and service delivery decisions.
🔹 1. Persona Profile Overview
| Attribute | Details |
|---|---|
| Persona Name | (e.g., “Entrepreneur Emily”) |
| Segment/Category | (e.g., Job Seeker, NPO Leader, Youth, Donor) |
| Age Range | |
| Gender | |
| Location/Region | |
| Language Preference | |
| Access Device(s) | (Mobile, Desktop, Feature Phone, etc.) |
| Tech Savviness | (Low, Medium, High) |
🎯 2. Goals & Motivations
What does this persona want to achieve when engaging with SayPro?
- Primary Goals (Top 2–3):
- Deeper Motivations:
❌ 3. Pain Points & Frustrations
What problems or barriers does this persona face?
📱 4. Behaviors & Habits
| Behavioral Trait | Observed Pattern or Insight |
|---|---|
| Platform Use Frequency | (Daily, Weekly, Occasionally) |
| Preferred Channels | (WhatsApp, Mobile App, Web Portal, Email) |
| Engagement Type | (Browsing, Registering, Donating, Applying) |
| Information Preferences | (Short posts, Videos, Data Sheets, etc.) |
🧠 5. Key Influencing Factors
- Emotional Triggers:
(e.g., urgency, safety, pride, achievement) - Cultural/Social Context:
(e.g., community norms, family role, religious values) - Economic Considerations:
(e.g., affordability, subsidy eligibility)
🔄 6. SayPro Experience Journey (Brief Summary)
| Stage | Experience Highlights |
|---|---|
| Discovery | (Where/how they find SayPro services) |
| Registration | (Ease/difficulty of signing up) |
| Interaction | (Key tools/services used) |
| Feedback/Support | (How they seek help or respond to services) |
| Retention Loop | (Likelihood of return, brand loyalty signs) |
📊 7. Data Sources Used (Tick all that apply)
- Internal CRM or registration data
- Analytics (e.g., Google, Heatmaps)
- User interviews/surveys
- Social media engagement metrics
- Support tickets & queries
- Field research or observational notes
🧩 8. Quote (Optional Humanizing Touch)
“I want to learn new skills but don’t have the time or internet data to sit through long courses.“
✅ 9. Summary Statement
[Persona Name] is a [role/segment] who wants to [key goal], but struggles with [main pain point]. They are most likely to engage through [preferred channel] and respond best to [type of communication or support].
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