SayPro Experience Mapping Template

Mapping Focus (Service/Product): ______________________________________
Target Persona/Segment: _____________________________________________
Date Created: _________________________
Facilitator/Team: _______________________

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🎯 1. USER PROFILE

Attribute	Details
Name or Persona
Age/Group
Role/Relationship	(e.g., youth user, job seeker, funder)
Goals
Pain Points
Devices/Channels Used	(e.g., mobile, web, WhatsApp)

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🔄 2. STAGES IN THE EXPERIENCE

Stage	User Actions	Thoughts/Questions	Emotions	Pain Points	Opportunities
Awareness
Consideration
Registration/Onboarding
Service Use
Feedback/Support
Retention/Return

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📊 3. EXPERIENCE SCOREBOARD (Optional Metrics Table)

Stage	Satisfaction Rating (1–5)	Time Spent	Drop-off Rate	Engagement Level
Awareness
Registration
Service Use

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🧩 4. INSIGHTS & STRATEGIC ACTIONS

• Top 3 User Pain Points Identified:
• Quick Wins:
• Long-Term Improvements:

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📎 5. ATTACHMENTS (OPTIONAL)

• Screenshots
• Interviews or Surveys
• Persona Documents
• Analytics Snapshots
• Journey Visual Diagram