SayPro Consumer Response Map Template

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1. Basic Information

Field	Input
Report Title	[e.g., Consumer Response Map – Q2 2025]
Prepared By	[Name & Role]
Date	[DD/MM/YYYY]
Geographic Focus	[Region/Country]
Target Consumer Group	[Demographic/Segment]

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2. Consumer Journey Stages

Stage	Description	Key Touchpoints	Typical Consumer Responses / Feedback
Awareness	How consumers first learn about SayPro	Ads, Social Media, Word of Mouth	[Positive/Negative feedback, common questions, etc.]
Consideration	Evaluation of SayPro products/services	Website, Reviews, Peer Discussions	[Concerns, interests, comparison factors]
Purchase / Enrollment	Signing up for courses/services	Online Forms, Customer Support	[Ease/difficulty, satisfaction levels, obstacles]
Usage / Participation	Active engagement with SayPro offerings	Platform usage, Events, Support	[Experience, satisfaction, feature requests]
Advocacy	Consumers promoting SayPro	Social Shares, Testimonials	[Praise, referrals, social media mentions]

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3. Sentiment & Feedback Summary

Stage	Positive Responses (%)	Neutral (%)	Negative Responses (%)	Key Themes / Issues Raised
Awareness
Consideration
Purchase / Enrollment
Usage / Participation
Advocacy

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4. Feedback Channels

Channel	Volume of Feedback	Sentiment Distribution (P/N/Neut)	Common Topics / Issues
Online Surveys
Social Media Comments
Customer Support Logs
Focus Groups
Email / Direct Messages

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5. Actionable Insights & Recommendations

Insight / Issue	Recommended Action	Responsible Department	Priority Level	Deadline
[E.g., Confusing website navigation]	Improve UI/UX design	IT & Marketing	High	MM/DD/YY
[Lack of payment options]	Add mobile money and card payments	Finance & Tech	Medium	MM/DD/YY

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6. Additional Notes

[Insert any other observations, trends, or comments here]

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Submission

• Save and upload your completed map to:
  📧 consumer.response@saypro.online
  or via SayPro Portal > Consumer Insights > Response Maps