SayPro Monthly Consumer Behaviour Insight Report
Reporting Month: __________ 2025
Prepared By: ____________________
Department/Team: ____________________
Date Submitted: ____ / ____ / 2025
1. Executive Summary
A brief overview of the month’s key consumer behavior insights and overall trends observed.
2. Objectives
- Outline of research goals and focus areas for the reporting month.
3. Methodology
- Description of data sources (e.g., instore observations, surveys, GPT-generated prompts)
- Data collection period and locations
- Tools and protocols used
4. Key Findings
4.1 Consumer Foot Traffic and Dwell Time
- Summary of foot traffic volumes and average dwell times by retail zones.
- Charts/graphs illustrating peak periods and zone comparisons.
4.2 Product Interaction and Engagement
- Insights on how consumers engage with products, including touch, try, and compare behaviors.
- Notable trends across demographics.
4.3 Purchase Decision Triggers and Deterrents
- Key factors influencing purchase decisions.
- Common barriers and hesitation points.
4.4 Influence of Promotions and Store Layout
- Effectiveness of promotional activities and signage.
- Consumer movement patterns relative to store layout.
4.5 Behavioral Patterns by Demographics
- Analysis of shopper behavior segmented by age, gender, and other relevant demographics.
5. Challenges and Limitations
- Data collection obstacles encountered.
- Limitations impacting analysis or interpretation.
6. Recommendations
- Suggested actions for retail partners or internal teams based on insights.
- Opportunities for further research or observation.
7. Appendices
- Detailed data tables
- Observation checklists summary
- GPT prompt lists and outputs (if applicable)
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