SayPro Data Entry and Quality Assurance: Continuous during observation period via SayPro website

Data Entry and Quality Assurance

Activity Duration: Continuous – January 05 to January 25, 2025
Platform Used: SayPro Research Portal (www.saypro.online)
Oversight: SayPro Research Royalty – Data Validation Team

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Objectives:

• Ensure real-time or end-of-day data entry during the in-store observation phase
• Maintain accuracy, consistency, and completeness of logged data
• Apply quality assurance (QA) protocols before inclusion in analytical reports

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Key Procedures:

✅ Data Entry Protocol:

• Observers entered data daily using standardized SayPro web templates
• Entries included:
  • Shopper counts
  • Demographic estimates
  • Interaction checklists
  • Narrative notes and special events

🔍 Quality Assurance Measures:

• Auto-validation tools flagged missing or inconsistent entries
• Supervisors conducted weekly reviews for:
  • Completeness
  • Clarity
  • Protocol alignment
• Feedback loops returned flagged entries for correction
• Final data sign-off before monthly aggregation and reporting

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Outcome:

By maintaining continuous data entry and QA throughout the observation period, SayPro ensured that all field data was clean, reliable, and ready for analysis as part of its January 2025 Consumer Behavior Reporting Cycle.