SayPro Deployment of Instore Observations: January 05 to January 25, 2025.

Deployment of Instore Observations

Observation Period: January 05 – January 25, 2025
Program Lead: SayPro Research Royalty Division
Field Activity: Phase 1 Consumer Behavior Instore Observation Deployment

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Purpose:

To systematically monitor and log shopper behaviors across selected retail outlets, aligning with SayPro’s market research goals and segmentation strategies.

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Key Deployment Activities:

• 📍 Retail Zones Covered:
  • High-traffic shopping centers
  • Suburban grocery stores
  • Community retail hubs
• 👥 Observers Deployed:
  Trained SayPro-certified field staff, equipped with observation checklists and data collection tools
• 📝 Primary Focus Areas:
  • Foot traffic flow and dwell time
  • Product engagement and interaction
  • Purchase triggers and deterrents
  • Impact of promotions and store layouts
  • Behavioral patterns by demographic
• 📲 Data Handling:
  • Real-time or end-of-day uploads via SayPro portal
  • Validation and flagging by supervisors
  • Weekly summaries compiled for analysis