Data Collection and Entry: SayPro Protocol
1. Prepare Standardized Templates
- Use SayPro’s approved templates for data capture to ensure uniformity.
- Templates should include fields for:
- Date, time, and location of observation
- Consumer demographic info (if available)
- Interaction types (e.g., product touch, questions asked)
- Duration of interaction (dwell time)
- Purchase decision outcomes
- Promotional engagement
2. Collect Data Systematically
- Observers or data collectors use physical forms or digital apps during observations.
- Ensure real-time or near-real-time entry to minimize errors or memory bias.
- Record objective, clear, and consistent information.
3. Verify Data Accuracy
- Cross-check entries daily or at the end of each observation shift.
- Use a checklist to confirm all required fields are complete.
- Resolve discrepancies with observers immediately.
4. Access SayPro Website Portal
- Log in securely using assigned credentials.
- Navigate to the Consumer Interaction Data Entry module.
- Select the relevant store/outlet and date.
5. Data Entry Procedure
- Enter data using SayPro’s standardized online forms.
- Use dropdown menus and checkboxes where available to reduce entry errors.
- Input numerical data carefully (e.g., dwell time in minutes).
- Attach relevant notes or upload photos/videos if permitted.
6. Save and Submit
- Review data entry for accuracy.
- Save drafts regularly to avoid data loss.
- Submit completed forms for processing and analysis.
7. Data Backup and Security
- Ensure data is stored securely within the SayPro system.
- Regularly back up data per SayPro IT protocols.
- Maintain confidentiality and follow data privacy regulations.
8. Quality Control and Monitoring
- Supervisors review submitted data weekly.
- Run validation reports to identify anomalies or missing data.
- Provide feedback to data collectors for continuous improvement.
Benefits of Standardized Data Entry
- Enables consistent data analysis across outlets and time periods.
- Facilitates quick identification of behavioral trends.
- Supports data-driven decision making for promotions, layouts, and training.
- Ensures data integrity and security.
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