Echinia Mataban

123 Research Lane, Johannesburg, South Africa
echinia.mataban@email.com | +27 71 234 5678 | linkedin.com/in/echiniamataban | saypro.org/profile/echiniamataban

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Professional Summary

Detail-oriented Research Analyst with over 5 years of experience specializing in consumer behavior analysis and market research within the SayPro ecosystem. Proficient in leveraging advanced AI tools like GPT for large-scale topic generation and data analysis to produce insightful, actionable reports. Adept at maintaining rigorous quality standards through SayPro-approved methodologies, collaborating with multidisciplinary teams, and driving continuous improvements in research practices.

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Key Skills

• Consumer Behavior & Market Segmentation Analysis
• GPT-Driven Topic Generation & Data Synthesis
• Research Methodology Design & Implementation
• Report Writing & Executive Presentation
• Data Quality Assurance & Compliance Monitoring
• Stakeholder Collaboration & Communication
• Project Planning & Cross-Functional Coordination
• SayPro Platform & Research Guidelines Expertise

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Professional Experience

SayPro Consumer Behaviour Analysis Research Office

Research Analyst
January 2020 – Present | Johannesburg, South Africa

• Designed and executed comprehensive research projects focusing on emotional, social, and psychological consumer drivers impacting purchasing behavior.
• Utilized GPT-based AI tools to generate over 100 topic prompts per query, enabling extensive thematic analysis and segmentation research.
• Maintained strict adherence to SayPro research standards by documenting all outputs using proprietary templates and uploading them to the SayPro research portal for centralized access.
• Collaborated with the SayPro Research Royalty and stakeholder groups to synthesize data into strategic insights, culminating in actionable recommendations that informed program development and marketing strategies.
• Led quarterly data quality reviews, identifying and resolving inconsistencies, improving data integrity, and ensuring alignment with organizational standards.
• Supported continuous improvement initiatives by piloting new methodologies and delivering training sessions to research teams on AI tools and data analytics best practices.

Market Insights Consulting – Johannesburg, South Africa

Junior Market Research Analyst
June 2017 – December 2019

• Conducted quantitative and qualitative market research for retail and consumer goods clients, focusing on customer preferences and buying patterns.
• Analyzed survey data and prepared reports highlighting trends and consumer segments, contributing to client strategy development.
• Supported senior analysts in data cleaning, coding, and visualization using Excel and SPSS.
• Presented research findings during client meetings and internal team sessions.

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Education

Bachelor of Commerce (B.Com.) in Marketing Management
University of Johannesburg, Graduated 2017

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Certifications

• Advanced Research Methods, South African Market Research Association (SAMRA), 2021
• Data Analytics with Python, Coursera, 2022

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Technical Proficiencies

• AI & NLP Tools: GPT-based prompt generation, sentiment analysis platforms
• Data Analysis: SPSS, Excel (Advanced), basic Python for data manipulation
• Reporting & Presentation: Microsoft PowerPoint, SayPro branded templates
• Collaboration Tools: SayPro internal portal, Microsoft Teams, SharePoint

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Languages

• English (Fluent)
• Zulu (Conversational)