SayPro Market Impact Assessment Form
1. Basic Information
- Assessment Title:
- Date of Assessment:
- Assessor Name:
- Department/Team:
- Market/Segment Assessed:
2. Project/Initiative Details
- Name of Product/Service/Initiative:
- Launch Date:
- Target Audience:
- Geographic Focus:
3. Objectives of the Assessment
- List the primary goals for conducting this market impact assessment.
4. Impact Metrics
| Metric | Baseline Value | Current Value | Change (%) | Target Value | Comments/Observations |
|---|---|---|---|---|---|
| Market Penetration (%) | |||||
| Revenue Growth (%) | |||||
| Customer Acquisition Rate | |||||
| Customer Retention Rate | |||||
| Brand Awareness (Survey Score) | |||||
| Customer Satisfaction (CSAT) | |||||
| Competitor Market Share Impact |
5. Qualitative Impact Assessment
- Customer Feedback Summary:
- Stakeholder Comments:
- Market Trends Influencing Impact:
6. Key Findings & Insights
- Summarize the major insights gathered from the assessment.
7. Recommendations
- Suggested actions based on assessment results.
Leave a Reply