Motivation
Definition: Reasons or drives behind behavior; what pushes people to act.
Examples:
- Desire for achievement
- Emotional incentives
- Social recognition
- Goal-setting influences
- Reward expectations
- Intrinsic vs extrinsic motivation
Perception
Definition: How individuals interpret or make sense of information, experiences, or stimuli.
Examples:
- Brand image interpretation
- User experience evaluation
- Risk perception
- Awareness levels
- Sensory processing
- Confirmation bias
Attitude
Definition: A settled way of thinking or feeling about something, typically reflected in behavior.
Examples:
- Positive/negative outlook on a product
- Willingness to try new technology
- Resistance to change
- Trust or distrust in a brand
- Loyalty and commitment
- Prejudices or stereotypes
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