SayPro Consumer Behaviour Survey Template
Introduction:
Thank you for participating in this survey. Your responses will help SayPro understand consumer behaviour better to improve our products and services. The survey should take about 5-7 minutes to complete. All responses are confidential.
Section 1: Demographic Information
- What is your age group?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- What is your gender?
- Male
- Female
- Non-binary/Third gender
- Prefer not to say
- What is your highest level of education?
- Some high school
- High school graduate
- Some college/university
- Bachelor’s degree
- Postgraduate degree
- What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Unemployed
- Student
- Retired
Section 2: Purchase Behavior
- How often do you purchase products in [relevant category, e.g., technology, fashion, groceries]?
- Daily
- Weekly
- Monthly
- Rarely
- Where do you usually buy these products? (Select all that apply)
- Physical stores
- Online stores
- Through social media
- Other: __________
- What factors influence your purchase decisions most? (Rank top 3)
- Price
- Brand reputation
- Quality
- Reviews/Recommendations
- Convenience
- Promotions/Discounts
Section 3: Consumer Motivation & Preferences
- What motivates you to try a new product? (Select all that apply)
- Recommendations from friends/family
- Online reviews or influencers
- Advertising/Marketing
- Price discounts
- Product features/innovations
- How important is sustainability or ethical production in your purchasing decisions?
- Very important
- Somewhat important
- Not important
- How do you usually find information about products?
- Online search
- Social media
- Word of mouth
- Advertisements
- In-store browsing
Section 4: Satisfaction & Feedback
- How satisfied are you with your recent purchases from SayPro?
- Very satisfied
- Satisfied
- Neutral
- Dissatisfied
- Very dissatisfied
- What improvements or changes would you like to see in our products or services?
[Open text field] - Would you recommend SayPro products to others?
- Definitely
- Probably
- Not sure
- Probably not
- Definitely not
Closing:
Thank you for your time and valuable feedback! If you would like to participate in future studies or receive updates, please provide your email: _______________
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