SayPro Interview Questionnaire Template
Template ID: SCRR-INT-001
Version: 1.0
Date: [Insert Date]
Prepared by: SayPro Consumer Behaviour Analysis Research Office
Confidentiality: All responses are confidential and used for research purposes only.
Interview Details
- Interviewee Name: ___________________________
- Date of Interview: ___________________________
- Interviewer Name: ___________________________
- Location/Platform: ___________________________
- Duration: ___________________________
Section 1: Introduction
- Briefly introduce yourself and SayPro Research.
- Explain the purpose of the interview and assure confidentiality.
- Obtain verbal consent to proceed and record the interview if applicable.
Section 2: Demographic Information
- Age: ___________________
- Gender: ___________________
- Location (City/Region): ___________________
- Occupation: ___________________
- Education Level: ___________________
Section 3: Consumer Behavior Insights
General Behavior:
9. Can you describe your typical purchasing process for [product/service category]?
10. What factors do you consider most important when choosing a [product/service]?
11. How often do you purchase [product/service]?
Motivations and Preferences:
12. What motivates you to try new products in this category?
13. How important is price compared to quality for you?
14. Do you prefer certain brands? Why?
Influences and Sources:
15. Where do you usually get information about products? (e.g., social media, friends, ads)
16. How do online reviews or ratings affect your purchase decisions?
17. Have you ever been influenced by a product recommendation from an influencer or celebrity?
Sustainability and Ethics:
18. How important are environmental or ethical considerations in your purchasing choices?
19. Would you pay more for products that are eco-friendly or ethically sourced? Why or why not?
Experience and Feedback:
20. Can you share a positive experience you had with a product in this category?
21. Have you faced any challenges or frustrations when purchasing these products?
Section 4: Behavioral Trends and Changes
- Have you noticed any changes in your buying habits over the past year?
- How has technology impacted your shopping behavior?
- What trends do you see emerging in this market?
Section 5: Closing
- Is there anything else you would like to share about your experience or behavior related to [product/service]?
- Do you have any questions for us?
Interviewer Notes
- Key observations: ___________________________________________________________
- Follow-up required: ___________________________________________________________
Consent Confirmation
I confirm that I have understood the purpose of this interview and consent to participate.
Interviewee Signature: ___________________________
Date: ___________________________
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