SayPro Consumer Insight Categorization Sheet

✅ SayPro Consumer Insight Categorization Sheet

Use this sheet to log each insight, apply SayPro’s classification system, and ensure consistency across research outputs.

🧾 Sheet Structure

Insight No.	Insight Statement	Main Category	Subcategory	Target Consumer Group	Behavior Type	Motivation Driver	Insight Source	Reviewed By	Upload Status	Date
001	Consumers are more likely to trust AI-generated product recommendations	Technological	AI Trust	Millennials	Purchase Decision	Perceived Accuracy	GPT Prompt 001	E. Mataban	✅ Uploaded	2025-06-09
002	Eco-conscious buyers respond positively to sustainable packaging	Environmental	Packaging & Branding	Eco Shoppers	Brand Loyalty	Environmental Values	GPT Prompt 002	E. Mataban	✅ Uploaded	2025-06-09
003	Young adults prefer flexible payment models for online shopping	Economic	Financial Flexibility	Gen Z	Purchase Motivation	Budget Control	GPT Prompt 004	E. Mataban	⏳ Pending	2025-06-09

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📂 Column Descriptions

• Insight No.: Unique ID (e.g., 001–100).
• Insight Statement: Clear, research-derived or GPT-generated consumer insight.
• Main Category: Core dimension (Psychological, Cultural, Technological, etc.).
• Subcategory: Refined focus (e.g., Brand Perception, Green Consumption, Subscription Fatigue).
• Target Consumer Group: E.g., Seniors, Youth, Rural Consumers, Middle-Class Families.
• Behavior Type: E.g., Buying Decision, Loyalty Behavior, Information-Seeking.
• Motivation Driver: Key influence (e.g., Convenience, Emotion, Price, Social Proof).
• Insight Source: GPT Prompt ID, Research Code, Survey ID, etc.
• Reviewed By: Name of the SayPro staff/researcher who validated the insight.
• Upload Status: ✅ Uploaded / ⏳ Pending / ❌ Not Approved.
• Date: When insight was classified and entered.

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🔍 Bonus: SayPro Categorization Filters

You can create dropdowns for:

• Main Category: Psychological, Social, Technological, Cultural, Environmental, Economic
• Behavior Type: Pre-purchase, Purchase, Post-purchase
• Motivation Driver: Utility, Emotion, Belief, Habit, Cost